Customer loyalty is a top priority but difficult to achieve. In today’s buying landscape, customers have high expectations. They want personalized experiences and offers, and they want them from a brand that aligns with their values.
Join loyalty experts Mary Pelicki, vice president and principal analyst at Forrester; Mary Nelson and Emily Fremgen, marketing partner associates at Home Chef; and Jean Rosauer, chief marketing officer at ID.me, as they discuss the state of loyalty programs, what big brands are doing to earn loyalty, and how you can leverage both to build brand loyalty.
In this webinar, you’ll learn:
- How personalized experiences and offers help shape a brand
- Top loyalty trends to build long-lasting customer relationships
- Customer loyalty strategies used by major brands such as Target and Sephora
- How Home Chef maximizes customer lifetime value with their Heroes program